What Motivates Your Buyers to Buy?

Shelagh Cummins
August 7, 2016
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Wondering what golf balls have to do with motivating your buyers? I had to go buy new golf balls because I managed to lose absolutely every single one that we had in our bags, because I am just that good! Now I am terrible golfer, so it’s not like if I buy a certain kind of ball it’s going to make my game any better. I ended up buying a set of pink balls… not because they were pink, not because they were going to make me a better player, but because of the symbol the balls had on it. I bought it because a portion of every single sale went towards breast cancer research and it made me feel really, really good to buy balls that would also help someone else. I paid a little bit extra for them, but it didn’t matter because it felt so good. My logic overruled the dollars … Continued

The Secret To Outsourcing

Shelagh Cummins
July 12, 2016
2 comments.

What is the Secret To Outsourcing? I just keep thinking about a question I was asked last week about outsourcing and specifically the fear associated with outsourcing. How do you get over it? My answer is twofold. 1. Shift Your Mindset Shifting from a place of scarcity, where we’re worried that if we bring someone into our business we won’t be able to sustain paying them, to shifting to a place of abundance, where we believe that the money we need to make is around us and the clients who need our services are going to come to us when we take power moves or make our power moves to bring them to us. 2. Manage your cash flow. Take your income and break it into buckets. The first bucket is taking that dollar that comes in and putting a percentage away for taxes. Not every penny that comes into … Continued

What Power Moves Do We Overlook?

Shelagh Cummins
July 4, 2016
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What Power Moves Do We All Overlook?     This is the room that I have been using for my Ottawa Momentum Mastermind. #Momentum is the perfect program for you when you have a business and you’re ready to grow and you’re looking for that accountability, support, and guidance to get you to where it is that you want to go. I took a page out of the Simply Blossoming book… Cathy and Laurel taught me how important it was to stop and celebrate all that we accomplished and are achieving. So at #Momentum, we spent a powerful morning stepping out of the growth mindset – and reflected on our victories and successes. By focusing first on the successes – we could then examine which lessons we learned over the last period of time. And then once we know those lessons, what do we want to start doing, stop doing, and … Continued

Pivot To Profit and Productive! Kickstarter

Shelagh Cummins
June 27, 2016
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Lots of you have expressed an interest in working together this summer in Pivot To Profit – a 6 week online course to help you: Earn a profit  Do more of the work you love Impact the world. Accelerate your business growth Pivot to Profit is a step-by-step blueprint for creating and running a business that will let you do more of what you love, increase the impact and legacy you leave in the world, and make good money while you’re at it. I have an incredible offer for you. For those of you who know me, you know I don’t discount my programs. Except this one time. Normally, this course is priced at $997 to work intimately together to shift you to profit. Over the weekend, I launched the Productive! Kickstarter. It’s a dream come true. I am one step closer to getting Productive! in the hands of those entrepreneurs who need … Continued

My Journey To Worthy – MoMondays

Shelagh Cummins
June 6, 2016
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My Journey to Worthy It’s so easy to fall into the comparison game. You know the one – the one where you read your Facebook feed and fall into the vortex of self doubt or inferiority. I do it too, and I am sure I can’t be the only one. What most people DON’T share are the challenges and difficulties they face to get them to where they are today. I went out on a limb and shared parts of my journey on the MoMondays stage last November in London, Ontario. It was the first time I stood up and told a part of my journey to bringing my business to where it is today. It has also taken me 7 months to muster up the courage to put this video out there for all to see. The journey is not one that is over, by any means. I believe it has just … Continued

Is Money Holding Your Power While You Grow Your Business?

Shelagh Cummins
May 30, 2016
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It’s time that we talk about money. I’ve been listening to you this week, and right now, MONEY IS HOLDING YOUR POWER. Yes, I am shouting. Not knowing exactly where you stand financially allows you to protect yourself from seeing the reality (good or bad) and will feed the power your money has over you. How can you operate your business powerfully when you don’t actually know if you have a business that is profitable or losing money? Watch this weeks #MondayMotivation to start shifting that power back to you. If you like your numbers (revenue – expenses = profit), then hurrah! Let’s celebrate and do more of what is working. If you don’t like your numbers (particularly around debt or profit), then we can shift to making some very powerful moves to change it. Today. It’s time to reclaim your power and regain control over the situation. Your challenge is … Continued

You ARE The Competition When You Grow Your Business

Shelagh Cummins
May 8, 2016
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You ARE The Competition When You Grow Your Business There are several ways to think about your competition. I’m not talking about those resentful, jealous or angry feelings. I’d rather think about who you are going to be to them. It is infinitely more productive to think of yourself as the competition of your competitors. Follow along, I am going somewhere with this. Isn’t it more fun to think of your competitors being resentful, jealous, and angry at you? That means you must be doing something right. To keep ahead of your competitors, you need to keep the competition in mind. 1. Focus on Your End Game Let us start from the end. What is your end game? You know I am all about setting goals for yourself and your business. But, do you have a plan? You can bet your competition has a plan. If they don’t, you will … Continued

The Slippery Slope of Avoidance or Neglect in Your Business

Shelagh Cummins
May 2, 2016
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I hope this note finds you well and ready to take on the week. Have you ever stopped to think about what you are avoiding or neglecting in your business? You already know, I am sure, but you keep pushing it aside for another day. I am curious, what is the impact of that avoidance on you, your family and your business? This week, I walk you through how to shift from avoidance to action. Let me give you a hint – it’s not WHAT you are avoiding that is the gamechanger, it’s WHY you are avoiding that is critical. Leave a comment declaring what you will take action on this week that has been neglected or avoided… your Email List? a Sales call? Content creation? Financials? Taxes?  

Your Words Are Your Truth When You Grow Your Business

Shelagh Cummins
April 25, 2016
2 comments.

Have you ever stopped to listen to the words you use when you speak to yourself? Have a listen. Focus in this week on what stories you tell yourself as you make your Power Moves in your business – those actions which are going to have impact on your growth and success. I’ve been listening to some of the stories you are saying… things like: There is no way I’m ever going to get all this work done. I can’t deliver this project on time. There is no way that anybody is ever going to pay what I want for my services. People aren’t going to buy from me. They’re not going to invest in what I have. Friends, These words are really not serving you very well. Have a watch: I’m sure that you have your own set of words that you keep feeding yourself, which is enabling you … Continued

Are Assumptions Killing Your Business?

Shelagh Cummins
April 18, 2016
4 comments.

Are Assumptions Killing Your Business? I’ve been hearing a lot of assumptions in our conversations. Those assumptions seem to be related to all different facets of your business. Some of you are making assumptions about what it is that your customers actually want. Some of you are making assumptions about whether you can afford to invest in a service or in someone when you haven’t actually talked to them about what their costs are. Some of you are making assumptions about what people want to buy without seeing any evidence that they’re going to buy it. Be careful about running your business based on an assumption. There are so many times when we can get some raw data, to help us make a really powerful decision to move us forward. Assumptions can kill your business. You are taking a guess about something that is really critical. If you don’t actually know … Continued