How To Fire A Client

Shelagh Cummins
May 11, 2015
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You are selling to people. Having an unhappy customer or a non-ideal client is just part of business. Is the customer always right? Hell no! But in their world, their perception is right – and that is what needs to be handled quickly, efficiently and positively. There is nothing pleasant, nor fun, about letting a client go, but it is necessary. You don’t have the time, money or energy to waste and pour into someone who will drag you down, who will never be satisfied, who doesn’t like your product or who doesn’t pay you. In a nutshell, you can’t afford to do business with them. 5 Steps To Firing A Client 1. Prevention Jennifer from Therapy and Learning Services says it best If you sell a product: Ensure you deliver a top notch experience and product. Ensure timely delivery Ensure personable and appreciative communications Deliver a high quality item Develop a … Continued

Is The Customer Always Right?

Shelagh Cummins
May 6, 2015
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Raise your hand if you are selling to people.   Thought so. All of you. Now, hands up if you have ever had a customer who was… well… less than happy. Disgruntled, demanding, unhappy, someone who complained to you. Mmmhmmm, I hear you. When you deal with people, it’s not always daisies and butterflies. And if you HAVE had a complaining customer – CONGRATULATIONS! That means you are officially in business! My question is… Is the Customer Always Right? I was curious to know what you thought… so I posted this question to my Facebook page. Here’s what you said: Christa hit the nail on the head when she claimed that not everyone is the right fit for her business. And I love that! Not all people are your customers and conversely, you are not the business for everyone. When you stop selling and trying to market to everyone, and you attract your … Continued

How would signing +1 additional premium client change your month?

Shelagh Cummins
April 28, 2015
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  One new premium client a month. How much revenue would that mean for you? Hundreds more dollar a month? Thousands more dollars a month? What would you do with that revenue? What impact would it have on both your business and your family? Yesterday, I asked that very question on my Facebook Page. The answers were right on the mark. Increased revenue would help Janis from Rad Kat Natural and Organic Soaps continue to innovate new products so she had great new offerings for her loyal customers. Maria from Budding Artists, Jen from Social Dragon Marketing and Susan from Watkin Small Business Services would be able to hire and outsource. By liberating their time from doing tasks that are not revenue generating… they could all increase their monthly revenue significantly. More time + more revenue = win. Others messaged me privately. They said increased income would mean a vacation or – the most … Continued

When You Flounder As You Grow Your Business

Shelagh Cummins
April 14, 2015
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No, not this Flounder. This Flounder. More specifically, this flounder. The flounder that happens when things don’t go smoothly, when your sales fall off, when you plateau, when you lose clients… when you lose your confidence. I hate to be Captain Obvious – but growing your business isn’t always smooth. And owning your own business is not for the faint of heart. Even when you experience huge success, there will always be dips. There isn’t a successful entrepreneur out there who hasn’t experienced moments of stalled growth, or low confidence, or been on the verge of closing their doors. It’s normal. Welcome to the club. The difference between successful entrepreneurs and those who close their doors – is successful entrepreneurs know to expect the dips and are prepared when they arrive. What do you notice happens after each dip? That’s right amigo… look at the direction of the curve. Up. You have … Continued

The 5Ws of Outsourcing to Grow Your Business

Shelagh Cummins
April 7, 2015
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We all have varying amounts of time available to dedicate to our business. When we start experiencing success, we hit a plateau in terms of how many customers we can servce – since we are limited by our availability and by the fact our days only consist of 24 hours. Bummer, I know. But thems the breaks. This is why, when we shift from being a Business Runner (she who runs every single facet of her business) to a Business Owner (she who Shakes Her MoneymakerTM and manages a team so she can serve more people), hiring and outsourcing are a non-negotiable part of business growth. Here are the 5Ws of Outsourcing To Grow Your Business Who We hire for skill, but fire for attitude. Bring the right people onto your team – people who will help raise you up, and support you while you do more of the work you love. … Continued

5 Ways To Turn Up The Heat In Your Business

Shelagh Cummins
March 27, 2015
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We are nearing the end of Q1. How are your sales to date? Are you hitting your numbers? Are you building the infrastructure you need to sustain business growth? Are you building your community on a daily basis? Are you owning your time? If you answered NO to any of the above questions – it’s time to Turn Up The Heat In Your Business. How? Easy. Here are 5 Ways To Turn Up The Heat In Your Business 1. Set Your Goal If you are still flying by the seat of your pants, please land. Your pants aren’t going to hold you up much longer. You need a plan. And a plan starts with definitive goals. If you don’t know how, or are struggling to set your goals – go back and read Goal Setting for Success in 2015. Once you are clear on WHAT you are working towards, or how … Continued

The Secret To A Strong Business

Shelagh Cummins
March 22, 2015
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We live in the Information Age. There is so much free, accessible information out there, it can be overwhelming. And as long it is “out there” it remains just that… information. When you step up, decipher which information will be serve you, then apply that information to your business – this is how knowledge is formed. And…  Knowledge is Power. Being the most knowledgeable business owner you can be will help you have the most impact on our world, and leave the biggest legacy to those who need you the most. We provide our kids endless enrichment: academic, athletic, and artistic experiences – we need to be doing the same for ourselves. We put so much into our kids, making them more knowledgeable, yet we forget about our own development and enrichment. Part of my mission is to make you the most knowledgeable business owner you can be (or want to be). … Continued

5 Simple Steps to Take a Vacation From Your Business

Shelagh Cummins
March 12, 2015
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You need it. I know how hard you work. I know how many hours you are pouring into your business. I know how much of your blood, sweat and tears is in your business. You deserve a break. Sounds pretty easy, doesn’t it? Take a vacation. Those 3 words can either elicit euphoria OR stress. If it’s stress, then that is even more reason you need to take a break. How? Easy! Here are 5 Simple Steps to Help You Take a Vacation From Your Business 1. Give Yourself Permission to Step Away It’s time to put the martyr suit in the closet. Shut the door, lock it and throw away the key. You are not put on this earth to be at the mercy and beck and call of your customers. You provide service and products to solve a problem. And if you are going to do so effectively for years … Continued

5 Ways To Bring The Love Back To Your Business

Shelagh Cummins
February 18, 2015
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  When people like you, high achieving entrepreneurs committed to huge business success, turn to me for help to Grow Their Business, it’s usually because your business no longer fits… something is out of alignment – the love for your business is lost. Perhaps you’ve lost the drive to tackle the elements of your business that drain your energy, or make you feel incompetent, or you’re exhausted from not working within your zone of genius – that place where you shine and where people pay you money – you ain’t Shaking Your MoneymakerTM. Here are 5 Ways to Bring The Love Back To Your Business   1. Re-establish Your Why Above and beyond everything else, remembering and leading with your why is key. Your why is your mission. It fuels your Mission Statement in your business plan. If you’re in business you solve a problem for someone who needs you. Understanding what problem you solve … Continued

Implement Systems to Grow Your Business

Shelagh Cummins
February 5, 2015
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Implement A Systems Framework to Grow Your Business sys·tem ˈsistəm/ noun a set of connected things or parts forming a complex whole, in particular. a set of things working together as parts of a mechanism or an interconnecting network. plural noun: systems “the state railroad system” synonyms: structure, organization, arrangement, complex, network; informalsetup “a system of canals” It may seem, especially when your business is small, that defining and creating systems in your business is a waste of time. You’re the only one doing the work, or you have a partner or a very small team that work together well and you don’t feel like you need to complicate that. Part of my mission is to save you time, money, and heartache down the road. There will likely come a day when you want to delegate, spin off some of your responsibilities into a new position, or maybe even sell your company. If you have a … Continued