I have been a Halloween witch for the last… I don’t know how many years, because it’s easy.
I’ve got the system down; I’ve nailed the witch costume. I’ve got the cape. I’ve got the hat. I just wear black clothes and boots, and I have a broom that I carry around, and then I cackle throughout the day. It’s the expectation for me on Halloween.
But this year I’m in a little bit of a mood for the whole bait and switch, and I’m going to shift to surprise and delight.
Have a watch.
I bet you’re wondering what this has to do with your business.
Well, your clients have expectations of you and they expect that when dealing with your business things happen a certain way.
What if you did a little bit of a bait and switch with your customers or your community and you went for the surprise and delight element—something that would just shake up how you deal with them and rock the boat a little bit and make them feel really happy and really good?
- Maybe you’ve got a great article that you want to share.
Maybe you’ve got an image that you know will resonate.
Maybe there is a surprise offering that you can add in with whatever it is that they’re buying from you.
Surprise and delight is an element that goes a long way in your business.
When we do the same things the same way time and time and time again, people begin to expect it, and they can sometimes get bored. But if you can keep them on their toes and guessing as to what your next move is going to be, that’s going to go a long way in keeping them engaged with you.
So for Halloween today, I am not going to be the witch. I am going to be a captain. I haven’t decided if I’m the captain of a ship yet or the captain of a plane or if I’m just going to wear a really cool captain’s outfit, but I’m going to wear it and I’m going to wear it with pride.
The surprise and delight that my kids are going to get when I show up at their school in this outfit is going to be well worth it. Keep them guessing!!
I challenge you this week to do a little bit of surprise and delight with your clients.
Let me know what you will do this week to shake it up with your customers! Leave a comment and share your Surprise and Delight.