What is Fear Costing You? #choosefear

Shelagh Cummins
April 14, 2014
2 comments.

Whether it’s fear of failure or fear of success – fear is likely manifesting itself somewhere in your business. Perhaps it is keeping you stuck doing the exact same thing day in, day out. Perhaps you are avoiding or procrastinating something that will help you, but is out of your comfort zone. Perhaps it is making you play small by not being proactive in your sales and marketing. Who knows – we all manifest fear in different ways – just like we all are afraid of different things. This video has changed the way some entrepreneurs are facing their week. They are choosing the fear as opposed to avoiding it. This can be a game changer – perhaps this is the week you will increase your prices, or reach out to the perfect client for you. Perhaps you will choose to grow your community filled with ideal clients or be … Continued

5 Ways to WOW in Customer Service

Shelagh Cummins
April 19, 2012
2 comments.

The best way for your business to grow organically is through word of mouth.  Your current, satisfied customers and clients are your best marketing tool out there. Your mission? Give them lots to talk about. Since it costs a business up to 15 times more to get a new customer than to retain an existing one, your goal is to build customer satisfaction and loyalty that will end in higher customer retention. You need to differentiate yourself from others, provide value to your customers and above all, WOW your customers with exceptional service. That is what people talk about. 5 Ways to WOW in Customer Service: 1. Underpromise, Overdeliver When you hear customers raving about a brand, usually it is because the  brand overdelivered. A poster child for exceptional customer service is zappos.com. Imagine working for a company that pays you to quit? Yup. $2000 to throw in the towel … Continued

Feeling Great Customer Service

Shelagh Cummins
March 29, 2012
no comments.

It’s the little things that count. It’s about how you make your customers feel.  People buy based on emotion – women more so. It’s a gloomy, cold and damp morning here. Today is going to be a long day of work for me and I needed a little pick me up to get me in the zone. After I dropped the kids off at school, I walked to a new coffee shop that just opened last week. The experience has left a lasting impression and I will be a repeat customer. I walked in and was instantly greeted by a warm and friendly hello. It wasn’t fake, or automated, or robotic – it was a genuine shout out of “good morning!”. Eye contact was made, smiles were exchanged. I ordered my drink, the nice barista showed me how to reduce the price on soya milk for my next visit, we … Continued