Category Archives: Growing Your Business

What’s Hot and What’s Not at a Conference

Conference season has started.  You want to be the coolest chic in the room – here’s your guide to what’s hot and what’s not at a conference. NOT – Giving a monologue about you and your product. Nobody cares. Seriously. People buy from people they know, like and trust.  If someone has just met you,…

About Shelagh Cummins

Shelagh Cummins is the mum of 3 fab kiddos and wife of an amazing entrepreneur. She is the Principal at BizTrainHer.com, a boutique firm specializing in training and content strategy for women in business. As a Content Creation Queen, Shelagh transforms your knowledge, expertise and content into offerings for your clients. Get your awesomeness out there! She is also the co-founder and co- facilitator of MomBizRetreat.com – a business intensive weekend getaway for mom entrepreneurs. Leave the weekend pampered with a completed business plan, marketing strategy, time map, elevator pitch, product funnel and crystal clear focus for your business.

About Shelagh Cummins

Shelagh Cummins is the mum of 3 fab kiddos and wife of an amazing entrepreneur. She is the Principal at BizTrainHer.com, a boutique firm specializing in training and content strategy for women in business. As a Content Creation Queen, Shelagh transforms your knowledge, expertise and content into offerings for your clients. Get your awesomeness out there! She is also the co-founder and co- facilitator of MomBizRetreat.com – a business intensive weekend getaway for mom entrepreneurs. Leave the weekend pampered with a completed business plan, marketing strategy, time map, elevator pitch, product funnel and crystal clear focus for your business.

Does Your Business Fit You?

3 kids in 5 years – my body has taken a beating. You know those women who pop back into shape one week after their baby is born? Yeah, that’s not me. I am 40 lbs heavier than my pre-baby weight, my entire shape has changed, I have hips – whereas I used to not…

About Shelagh Cummins

Shelagh Cummins is the mum of 3 fab kiddos and wife of an amazing entrepreneur. She is the Principal at BizTrainHer.com, a boutique firm specializing in training and content strategy for women in business. As a Content Creation Queen, Shelagh transforms your knowledge, expertise and content into offerings for your clients. Get your awesomeness out there! She is also the co-founder and co- facilitator of MomBizRetreat.com – a business intensive weekend getaway for mom entrepreneurs. Leave the weekend pampered with a completed business plan, marketing strategy, time map, elevator pitch, product funnel and crystal clear focus for your business.

About Shelagh Cummins

Shelagh Cummins is the mum of 3 fab kiddos and wife of an amazing entrepreneur. She is the Principal at BizTrainHer.com, a boutique firm specializing in training and content strategy for women in business. As a Content Creation Queen, Shelagh transforms your knowledge, expertise and content into offerings for your clients. Get your awesomeness out there! She is also the co-founder and co- facilitator of MomBizRetreat.com – a business intensive weekend getaway for mom entrepreneurs. Leave the weekend pampered with a completed business plan, marketing strategy, time map, elevator pitch, product funnel and crystal clear focus for your business.

Bring The Fun Back Into Your Business

Life is too short to hate your work. Here are 3 ways to bring the fun back into your business. 1. Get outside and play The one thing about being an entrepreneur, is that you are only as far away from your work as you are far from your computer. The temptation to work around…

About Shelagh Cummins

Shelagh Cummins is the mum of 3 fab kiddos and wife of an amazing entrepreneur. She is the Principal at BizTrainHer.com, a boutique firm specializing in training and content strategy for women in business. As a Content Creation Queen, Shelagh transforms your knowledge, expertise and content into offerings for your clients. Get your awesomeness out there! She is also the co-founder and co- facilitator of MomBizRetreat.com – a business intensive weekend getaway for mom entrepreneurs. Leave the weekend pampered with a completed business plan, marketing strategy, time map, elevator pitch, product funnel and crystal clear focus for your business.

About Shelagh Cummins

Shelagh Cummins is the mum of 3 fab kiddos and wife of an amazing entrepreneur. She is the Principal at BizTrainHer.com, a boutique firm specializing in training and content strategy for women in business. As a Content Creation Queen, Shelagh transforms your knowledge, expertise and content into offerings for your clients. Get your awesomeness out there! She is also the co-founder and co- facilitator of MomBizRetreat.com – a business intensive weekend getaway for mom entrepreneurs. Leave the weekend pampered with a completed business plan, marketing strategy, time map, elevator pitch, product funnel and crystal clear focus for your business.

Know When To Hold ‘Em, Know When To Fold ‘Em In Your Biz

… He said, “If you’re gonna play the game, boy You gotta learn to play it right You’ve got to know when to hold ‘em Know when to fold ‘em Know when to walk away Know when to run You never count your money When you’re sittin’ at the table There’ll be time enough for…

About Shelagh Cummins

Shelagh Cummins is the mum of 3 fab kiddos and wife of an amazing entrepreneur. She is the Principal at BizTrainHer.com, a boutique firm specializing in training and content strategy for women in business. As a Content Creation Queen, Shelagh transforms your knowledge, expertise and content into offerings for your clients. Get your awesomeness out there! She is also the co-founder and co- facilitator of MomBizRetreat.com – a business intensive weekend getaway for mom entrepreneurs. Leave the weekend pampered with a completed business plan, marketing strategy, time map, elevator pitch, product funnel and crystal clear focus for your business.

About Shelagh Cummins

Shelagh Cummins is the mum of 3 fab kiddos and wife of an amazing entrepreneur. She is the Principal at BizTrainHer.com, a boutique firm specializing in training and content strategy for women in business. As a Content Creation Queen, Shelagh transforms your knowledge, expertise and content into offerings for your clients. Get your awesomeness out there! She is also the co-founder and co- facilitator of MomBizRetreat.com – a business intensive weekend getaway for mom entrepreneurs. Leave the weekend pampered with a completed business plan, marketing strategy, time map, elevator pitch, product funnel and crystal clear focus for your business.

How To Stand Above Your Competition

Imagine if there was only one jean brand on the planet? One label, one cut, one wash… they would look great on some of us, and be quite unflattering on others. The beauty of living in our free world is our right to choose.  We are fortunate that we have the right to choose in…

About Shelagh Cummins

Shelagh Cummins is the mum of 3 fab kiddos and wife of an amazing entrepreneur. She is the Principal at BizTrainHer.com, a boutique firm specializing in training and content strategy for women in business. As a Content Creation Queen, Shelagh transforms your knowledge, expertise and content into offerings for your clients. Get your awesomeness out there! She is also the co-founder and co- facilitator of MomBizRetreat.com – a business intensive weekend getaway for mom entrepreneurs. Leave the weekend pampered with a completed business plan, marketing strategy, time map, elevator pitch, product funnel and crystal clear focus for your business.

About Shelagh Cummins

Shelagh Cummins is the mum of 3 fab kiddos and wife of an amazing entrepreneur. She is the Principal at BizTrainHer.com, a boutique firm specializing in training and content strategy for women in business. As a Content Creation Queen, Shelagh transforms your knowledge, expertise and content into offerings for your clients. Get your awesomeness out there! She is also the co-founder and co- facilitator of MomBizRetreat.com – a business intensive weekend getaway for mom entrepreneurs. Leave the weekend pampered with a completed business plan, marketing strategy, time map, elevator pitch, product funnel and crystal clear focus for your business.

Spring Clean Your Prospective Client Marketing Strategy

If you are in business, then I am going to gander a guess that somewhere, within your business model, you will be selling to people. Somewhere, somehow. In the day to day haste of running your business, we often forget to focus on the entry point to the sales tunnel, sales funnel or sales pipeline…

About Shelagh Cummins

Shelagh Cummins is the mum of 3 fab kiddos and wife of an amazing entrepreneur. She is the Principal at BizTrainHer.com, a boutique firm specializing in training and content strategy for women in business. As a Content Creation Queen, Shelagh transforms your knowledge, expertise and content into offerings for your clients. Get your awesomeness out there! She is also the co-founder and co- facilitator of MomBizRetreat.com – a business intensive weekend getaway for mom entrepreneurs. Leave the weekend pampered with a completed business plan, marketing strategy, time map, elevator pitch, product funnel and crystal clear focus for your business.

About Shelagh Cummins

Shelagh Cummins is the mum of 3 fab kiddos and wife of an amazing entrepreneur. She is the Principal at BizTrainHer.com, a boutique firm specializing in training and content strategy for women in business. As a Content Creation Queen, Shelagh transforms your knowledge, expertise and content into offerings for your clients. Get your awesomeness out there! She is also the co-founder and co- facilitator of MomBizRetreat.com – a business intensive weekend getaway for mom entrepreneurs. Leave the weekend pampered with a completed business plan, marketing strategy, time map, elevator pitch, product funnel and crystal clear focus for your business.

Grow Your Business with Start-Stop-Continue

Stop – Start – Continue One activity I like to do at the end of training session is called the Stop – Start – Continue Continuum. I ask you to reflect on your business and on what you have recently learned. Then I ask you to identify one thing you are going to STOP doing…

About Shelagh Cummins

Shelagh Cummins is the mum of 3 fab kiddos and wife of an amazing entrepreneur. She is the Principal at BizTrainHer.com, a boutique firm specializing in training and content strategy for women in business. As a Content Creation Queen, Shelagh transforms your knowledge, expertise and content into offerings for your clients. Get your awesomeness out there! She is also the co-founder and co- facilitator of MomBizRetreat.com – a business intensive weekend getaway for mom entrepreneurs. Leave the weekend pampered with a completed business plan, marketing strategy, time map, elevator pitch, product funnel and crystal clear focus for your business.

About Shelagh Cummins

Shelagh Cummins is the mum of 3 fab kiddos and wife of an amazing entrepreneur. She is the Principal at BizTrainHer.com, a boutique firm specializing in training and content strategy for women in business. As a Content Creation Queen, Shelagh transforms your knowledge, expertise and content into offerings for your clients. Get your awesomeness out there! She is also the co-founder and co- facilitator of MomBizRetreat.com – a business intensive weekend getaway for mom entrepreneurs. Leave the weekend pampered with a completed business plan, marketing strategy, time map, elevator pitch, product funnel and crystal clear focus for your business.