The Power of Play to Grow Your Business

Shelagh Cummins
February 3, 2016
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The Power of Play to Grow Your Business Building your business is not an easy endeavour. You are busy at it even when you are at rest. The development of something truly worthwhile is all-consuming. Think of children. Nurturing those tiny bodies and minds to be grown, good people is exhausting, important and it never lets up. But, just like raising kids, the full commitment it takes to keep everything in motion for your business requires rest. Not sleeping. Sleeping needs to happen as well. I mean real rest. The R&R kind of rest that only removing yourself from the situation can give you. I recently spent a couple of glorious days with friends out skiing. We laughed, ate, skied, shopped and talked about everything and anything. Instead of feeling guilty about not working I gave myself permission to play. In playing, I rested.   You see, playing is just as important as working. We need to … Continued

Turn Your Big Vision Into A Reality in 2016

Shelagh Cummins
January 13, 2016
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People are capable, at any times of their lives, of doing what they dream of. Paulo Coehlo, The Alchemist. It’s time to your Big Vision into a Reality. In my last blog post Reflect on 2015 Before Looking Ahead to 2015, we walked through a process to reflect before we began looking ahead. It’s time to shift. Beginning the year with a vision allows your mind to develop a clear path on how to get there. Without knowing where you are going, your plane may land right back where you started. How to Turn Your Big Vision Into A Reality in 2016 Step 1. Imagine your business in December 2016. Think of all that is possible for the year to come. Then think of all that is possible for the years to follow. Brainstorm the big ideas and the big vision. Are you doing what I think you’re doing right now? Are you … Continued

What’s Your Power Word for 2016?

Shelagh Cummins
December 31, 2015
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I dumped New Years Resolutions several years ago. They seemed silly and lost their impact as I kept them anywhere from 3 days to 3 weeks then they were forgotten in the vortex of every day life. One New Years Eve, after several Tequila shots (ahem) my best friend and I (and our husbands) decided to swap our tradition of setting useless Resolutions. We grabbed the kids markers and paper and began what has become an annual ritual. We mapped out our year. One of us talked about the year ahead – what we wanted to have happen, where we wanted to be one year from now, what would make us feel successful. While one of us talked, the others around the table drew or captured what they heard, and what emerged for each of us was a word to capture and reference the year. That year was 2012 – … Continued

The 100 Name $100 Grow Your Email List Holiday Challenge

Shelagh Cummins
December 21, 2015
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Win Either Way with the 100-Name $100 Grow Your Email List Holiday Challenge. Because I know you can do it, I am offering a freebie to show you how easy it is to grow your list. Sign up today for the opportunity to win a $100 Visa Gift Card. You are going to have to work for it though. This freebie may be free, but it is not a giveaway. You will need proof that you grew your email list by at least 100 people by the time the contest closes on January 4, 2016. What will 100 new leads do you for you and your business in 2016? What if ONE of them become your client next year? What is that worth to you? Click Here to Enter The only platform where you have full control over communicating with your community is email. It allows you to be in the drivers seat of … Continued

10 Ways to Grow Your Email List over the Holidays

Shelagh Cummins
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Psst… the secret to growing your email list over the holidays is freebies. Wait, that is no secret and it isn’t just going to work for the holidays. Giving away good material for free is key is setting up a great email list. And, as I discussed in 3 Ways to Use Lead Magnets and Freebies, giving away something you know your customers will love will grow your list exponentially and a great list means revenue. “But Shelagh, what do I give away and why would anyone want something from me in exchange for an email address and name?”  Simple. Think back to your intention. Who is your ideal client and what problem are you solving for them? Now give them something that you haven’t already provided that guides them to your saleable item and solves their problem. First, take stock and hit your analytics. In there you will be able to determine where your customers are landing on … Continued

5 Ways To Grow Your Business Over The Holidays

Shelagh Cummins
December 16, 2015
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We can all name twenty reasons why our business will not grow over the holidays. But the number one reason for most parents is probably “Who has the time when the kids are under foot?”. I get it. The holidays are hard enough without adding the responsibility of building your own business. But, you can grow without having to be as hands-on as usual. Take out that board game and snuggle by the fire. With creativity, you will keep your business going and I can show you how. 5 Ways To Grow Your Business Over The Holidays 1. Visibility You must market this holiday. Full stop. Non-negotiable and no excuses. Even if you are not meeting and phoning, creating or even available, you can’t afford to lose visibility within your market. Your secret is going to be automation and it is going to be daily without being a slave to your computer once your family schedule takes over. … Continued

Establish Credibility With Your Customers

Shelagh Cummins
November 20, 2015
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5 Ways to Connect With Your Customers Creating a connection between yourself and your clientele is imperative in the marketplace today. The landscape of business has changed drastically from what it once was, and now the way that you create sales has a lot to do with the way that you connect with your clients. When making connections, consider these important aspects of your strategy. 1. Consistency People are creatures of habit. We all like to know what to expect and when to expect it. This goes for both products and services. If you are consistent in your message, your focus and your delivery of service, this is going to strengthen your clients’ faith in you and lead to success. Your consistency shouldn’t stop there; when a business owner consistently answers emails, engages with clients and fans online, and attends local events, that business owner consistently shows that they can … Continued

Do You Value The Work You Do?

Shelagh Cummins
October 26, 2015
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Your Work Is Important – Do you know it? Do you own it? Do you sometimes undervalue yourself because you don’t know everything there is to know about your field of expertise? Stop! You are an expert. There’s no handbook that says you need to know everything that there is to know before you can be classified as such. We’re all on our own journey. Take a minute to reflect on the person you were one year ago today.  There’s a good chance that the progress you’ve made in your knowledge is immeasurable. You’re not trying to be a person who knows everything that there is to know, you want to define yourself as an expert with an insatiable thirst for knowledge. This isn’t a static position. You’re going to constantly grow in your expertise so that in a year from now you know even more about your field, and that knowledge can be passed along to your audience. Instead of defining … Continued

Can Your Infrastructure Sustain Business Growth?

Shelagh Cummins
August 25, 2015
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About 90% of the entrepreneurs who contact me for help want to increase their sales and profits. Most want to double their revenue from the previous year. Of that 90%, only about 20% are actually READY to increase revenue.   Why? Doubling sales puts double the stress on the infrastructure of your business. And very few have the infrastructure in place to sustain that level of growth. So, together, we start doubling your sales by working on the infrastructure of your business. Signs Your Infrastructure Is Not Ready For Growth: You are working around the clock You are working around the clock – and not getting paid for it You are always scrambling and putting out fires You are late on order fulfillment You have no profit Your revenue is mostly going to outsourcing You are not working in your Zone of Genius There are more, but these are the ones I come … Continued

How To Shake The Summer Business Blues

Shelagh Cummins
August 12, 2015
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I just hung up with another client who is struggling this month. What is it about summer and business? The sun is shining, the ice cream is flowing, the pool is calling and so are your kids. All day. Every day. Loudly. All the time. Summer is associated with fun, parties and play … so why are so many of you struggling at this supposed amazing time of year? And what on earth can we do about it? The three most common culprits of the Summer Business Blues seem to be: 1. Loss of Routine If you are anything like me, you are a creature of habit and routine. During the school year, my days are very predictable and it’s easy to put boundaries around my time to ensure I get everything done. Summer however, put a wrench in those plans. The routine seems to change week by week, and sometimes … Continued