[bctt tweet=”The #givetoget email list building principle is very simple. You have to GIVE something of quality and value before you GET an email address. http://bit.ly/LeadMagnetsFreebies”]
3 Ways to Use Lead Magnets and Freebies
If you have been around here a while you know I love to ask “Why?”.
Today’s blog is no different as we start with the question “Why are you not growing your email list now?”
I suspect some of you wake up and remind yourself that today is the day you will build your list and then other priorities take over. I am certainly guilty of that. Things like needing to make money always move to the top of the to do list, right?
I am here to tell you that the list you should be most concerned about is your email list, not your to do list. Your email list is your lifeline. A quality list guarantees that you have the opportunity to generate revenue any time it is required. That’s what I said. A great list guarantees revenue!
If you have people who like what you have so much they provided you with their name and email address, then they want more from you. If you can determine what your customers need that you haven’t yet provided and offer it to your email list, you have put dinner on the table.
So, what excuses are you currently making and what else are you chasing that is better than getting a list of qualified buyers at your fingertips? Absolutely nothing is more important in building your business. To make it easier, I’ve broken down the process into steps.
1. Do Some Planning.
• Take a look at what others are doing. What websites have you gladly given your name and email to in exchange for something of value? My site might be an example. What made you make the decision to give away your information?
• Understand your audience. You likely have a few people on your list already. Why do you think they were compelled to take action? What intention were you working to that had them believe in you? Don’t lose sight of your intention as you are building your list.
• What great stuff can you give away for free. Never give away anything that doesn’t accurately reflect your brand or has no real value. Give away valuable information—not all of it, but a taste of great offerings will engage people enough to get them to sign up.
2. Craft Your Lead Magnets.
We reviewed in 10 Ways to Grow Your Email List over the Holidays some freebie ideas to think about that add value to your email list. Now we need to design and craft them for marketing.
The first freebie is going to be your Signature Lead Magnet. Choose a very specific topic that relates to something you are selling or a service you are providing. Start with the analytics to find what draws most people in and remember your intention. Think about what your ideal audience needs to understand, be aware of or believe in for them to want to buy what you are selling. That is what you need to put in front of them as your Signature Lead Magnet. This will take some time to research and perfect. Don’t rush this piece. You will be placing this on your landing page, pop-up and/or in a paid advertisement. Show your best work.
Your Secondary Lead Magnet is going to be less onerous to produce and will likely be found in the body of a blog post or in a sidebar. It might change frequently depending on the most recent trends or offers you have. You can also put this in advertisements and on other sites you supply content to. It should still be a good representation of the work you are proud of. Even though it should be easy to craft, it should still be enticing and valuable and worth giving up an email address for.
3. Now Work It!
Consistently drive traffic to your signature and secondary lead magnets through social media. Scheduling tools like Hootsuite or Edgar can help build multiple opportunities for people to see your message. Change the image and the copy each time but sit once and plan your social media sharing. Go back to your analytics for this step. Select a core platform for communication based on the one that generates the most leads for you and keep your message in the market so your lead can find it. Don’t ignore your other sources of traffic, but make sure you have your message where most of your customers will find it.
Creative solutions on getting your message out could be key. Guest blogging, for example, can be an effective tool in driving traffic to your lead magnets. Also, don’t be afraid of paid advertising. Facebook ads can be a cost effective way to drive traffic to your freebies and increase your mailing list. Consider the idea of putting an open-ended question in a small Facebook ad which will entice people to click through and see what you have to offer.
There are many creative solutions to market your freebies and maximize the email leads they generate. Be patient to start as you may need to refine your offer or its placement to get the best effect. Keep it consistent though. Once you know what your customers want, you don’t need to reinvent the wheel, you just might need to tighten the bolts.