Are Assumptions Killing Your Business?
I’ve been hearing a lot of assumptions in our conversations. Those assumptions seem to be related to all different facets of your business. Some of you are making assumptions about what it is that your customers actually want. Some of you are making assumptions about whether you can afford to invest in a service or in someone when you haven’t actually talked to them about what their costs are. Some of you are making assumptions about what people want to buy without seeing any evidence that they’re going to buy it.
Be careful about running your business based on an assumption.
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There are so many times when we can get some raw data, to help us make a really powerful decision to move us forward.
Assumptions can kill your business. You are taking a guess about something that is really critical. If you don’t actually know what it is that clients like about you or what people like about your brand because you haven’t taken the time to ask them, then that’s really dangerous because you’re putting your own assumption on what it is that they’re thinking. Maybe you’re making an assumption about who can afford to pay for your services or for your product, and so before you even make an offer, you’re prequalifying and disqualifying some people who actually may be able to afford it, but you’ve already assumed that they’re going to be a ‘No’.
Your challenge this week is to have a look at your business and see where you’re making an assumption. Is it something to do with your clients? Is it something to do with your packages? Is it something to do with the pricing? Is it something to do with the people who are going to buy from you? Is it something to do with a decision that you need to make for your business but you actually don’t have the raw data?
Then, take the time and find the actual answer. If it’s something to do with your clients, either send out a survey or pick up the phone and get the raw data that you need so you can make powerful decisions in your business. As much as we need to listen to our gut when we’re growing our business—that’s really important—we
also need to be giving ourselves all the information that we need to make a decision.
Leave a comment telling me what assumption you are going to stop making – and how you’re going to get the raw data you need to #GrowYourBusiness.