Building relationships is the basis for building a business. Building relationships with potential customers and prospect, relationships with clients, relationships with suppliers and relationships with employees. One of the best ways to quickly and efficiently build that network is to meet with people face to face.
Why is face-to-face so important?
- The power of personally connecting and human interaction accelerates relationship building.
In 10 minutes I can learn more about someone, and they about me, in person than in six months online!
- Provides better opportunity to find common ground comes from having a conversation or discussion.
The energy that passes between people finding out that they have a hobby, favorite book, peer or life experience in common can be profound.
- Making decisions on action plans and putting the plan in motion can happen in one minute in person, as opposed to multiple e-mails.
3 tips to remember when you network in person.
1. Be yourself
People can sense a fake a mile away. They can also smell commission breath if you are simply trying to sell them. Being yourself and not putting on airs is the most important way to network. Remember, you are building authentic relationships. Relationships grow business.
2. It’s not about you.
Ask someone about their business and about themselves. Don’t launch into a monologue all about you and your business. Nobody cares (except maybe your mom). The key to networking is building relationships – you are trying to get to know the other person and determine how your businesses can synergize.
3. How can you help?
The best way to make a sale in a networking event is not to sell. That’s right. You heard me. Don’t sell.
Find out what challenges the other person is facing and see where you can help. Then follow up and… help. This gesture will go far. Not only will your new acquaintance build immediate trust with you – that person will be more likely to do business with you. Relationships are built on trust and relationships are the basis for growing your business.
Do you have any tips for networking? I’d love to hear them! Leave a comment and share your best tip for meeting people face to face.