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Shelagh Cummins

Growing your business is my business.

Nobody Buys Over The Summer, Right?

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Can we talk about summer a little bit?

I’ve been listening to you bracing yourselves for the zero-revenue months that we call summer.

Well, what if you thought differently?

Sometimes when we tell ourselves a story, like “Oh, I’m not going to sell anything during the summer”,  we work really hard to prove ourselves right.

Summer becomes low to no revenue months when we stop marketing and making offers and buying our own Nobody Buys In Summer Story.

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We stop marketing, and we stop making offers, because of course no one’s going to buy. Well, if you believe that no one’s going to buy and you don’t make an offer, then you’re absolutely right—nobody’s going to buy.

Watch what you can do to change the Nobody Buys In Summer Story.

I challenge you this week to go and put something out that people are going to need and want and change the story about whether they’re going to buy or not over the summer. Prove yourself wrong.

Leave a comment with your strategy to survive the summer months and ensure you have some consistent revenue coming into your business.

Is Running Your Business Worth It?

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Listen, running your own business can sometimes be like riding a rollercoaster… the ups, the downs, the loopdeloops… I get it. I experience the crazy train too.

There are times when you may question if it is all worth it. Is it worth the time, the stress, the frustration, the roller coaster – or whatever it is that is driving you bonkers.

Here’s my answer if you are struggling AND what you can do about it:

I am curious what makes it worth it for you? Leave a comment and let us know why running your business is (or is no longer) worthwhile in your life.

Your Daily MP3 – Your 3 Daily Marketing #PowerMoves

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Your daily MP3. —your three Daily Marketing #PowerMoves that every business owner should be doing each and every day.

Click here to access your MP3 Planner

Click here to access your MP3 Planner

Marketing PowerMove #1, do something for visibility—eyeballs.

You and I both know that the more eyeballs that you have on your business, the more customers are going to come into your funnel. Sharing amazing content has a way of attracting people into your web of magic so they can learn more about you. I wonder how many people are out there in the world, and don’t know about the amazingness you offer and who need you? Show up where your peeps are, and let them know how to join one of your communities (email list, FB groups, LinkedIn groups, follow you on Instagram, Pinterest, Tumblr, etc.. – you get the picture!). I call this process “Inviting new people into your #WebofMagic”.

Marketing PowerMove #2, establish credibility with your peeps.

Once people are in your #WebofMagic, show up constantly and consistently and share. Share your knowledge openly. Support your people. Acknowledge amazing things they are doing. Care about your Web.  Shower it with love. Cultivate personal relationships with people inside your web.

We do business with people, not dollars, so take the time to get to know those in your #webofmagic. It makes your “work” so much more fun and fulfilling.

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Marketing PowerMove #3, Make an offer.

It’s interesting how people hate to be sold to, but they love to buy to solve their problems.  Making an offer is not pushing what you sell down their throat. It’s simply providing a bridge to get them from where they are to where they want to be. An offer could be a promo, or telling about a program, or simply having a conversation to see if you can help them.

If this sounds overwhelming, I have created a cheat sheet to help you think through the strategy and develop your plan.

Click here to access your MP3 Planner

What is your best Marketing move? What has been your best lead generator to date? And how can you do more of that?

What do you avoid when there is no joy in your business?

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What activities or actions in your business or your life are you avoiding because you just want to gouge your eyeballs out, and they are no fun anymore, and they drain you instead of feed you?

One thing in my life that I have been avoiding is… exercise. Watch to see how I worked around it…

What are you avoiding or neglecting in YOUR life because it’s just no fun, and it sucks you dry? How can we bring some joy or some fun back into your business?

We avoid that which brings us no joy. When you #growyourbusiness make it fun and adapt your biz to work for you.

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Leave a comment with what you can change – either dump or adapt in your life or business so that you have more fun.

How My Car Helped Me To Grow My Business

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I have been asked a really funny question.

“How come you shoot so many videos in your car?”

Well, the answer is pretty straightforward.

I’m curious—where are you when inspiration hits? And are you pre-thinking about what content you’re going to be sharing with your people so that it can be a really powerful touch point and be a very authentic way to connect with you? Because that’s what your people are looking for. They just want to get to know you. So there you have it—the quick and dirty on why I shoot my videos in the car and how you too can leverage moments and opportunities and seize the day to grow your business.

Where is the easiest place for you to create content? Where does inspiration tend to hit for you?