Your daily MP3. —your three Daily Marketing #PowerMoves that every business owner should be doing each and every day.
Marketing PowerMove #1, do something for visibility—eyeballs.
You and I both know that the more eyeballs that you have on your business, the more customers are going to come into your funnel. Sharing amazing content has a way of attracting people into your web of magic so they can learn more about you. I wonder how many people are out there in the world, and don’t know about the amazingness you offer and who need you? Show up where your peeps are, and let them know how to join one of your communities (email list, FB groups, LinkedIn groups, follow you on Instagram, Pinterest, Tumblr, etc.. – you get the picture!). I call this process “Inviting new people into your #WebofMagic”.
Marketing PowerMove #2, establish credibility with your peeps.
Once people are in your #WebofMagic, show up constantly and consistently and share. Share your knowledge openly. Support your people. Acknowledge amazing things they are doing. Care about your Web. Shower it with love. Cultivate personal relationships with people inside your web.
We do business with people, not dollars, so take the time to get to know those in your #webofmagic. It makes your “work” so much more fun and fulfilling.Click to tweet
Marketing PowerMove #3, Make an offer.
It’s interesting how people hate to be sold to, but they love to buy to solve their problems. Making an offer is not pushing what you sell down their throat. It’s simply providing a bridge to get them from where they are to where they want to be. An offer could be a promo, or telling about a program, or simply having a conversation to see if you can help them.
If this sounds overwhelming, I have created a cheat sheet to help you think through the strategy and develop your plan.
What is your best Marketing move? What has been your best lead generator to date? And how can you do more of that?