Your Work Is Important – Do you know it? Do you own it?
You are an expert. There’s no handbook that says you need to know everything that there is to know before you can be classified as such.
We’re all on our own journey.
Take a minute to reflect on the person you were one year ago today. There’s a good chance that the progress you’ve made in your knowledge is immeasurable.
You’re not trying to be a person who knows everything that there is to know, you want to define yourself as an expert with an insatiable thirst for knowledge.
This isn’t a static position. You’re going to constantly grow in your expertise so that in a year from now you know even more about your field, and that knowledge can be passed along to your audience.
Instead of defining an ‘expert’ as someone who knows everything, why not define an ‘expert’ as someone who knows more than the customers they serve.
Is that you?
What drives you?
What is the motivating source behind your passion for the work you do?
If you look back to one year ago, or five years ago, you’ll find there’s a catalyst for growth. There was a moment where you realized that you could use an expert to steer you in the right direction and perhaps none were to be found.
If we really dig deep into our past experiences, oftentimes business owners find that they had a moment where there was a huge gap they just couldn’t fill.
If you look back at that moment, it’s more than likely you faced a situation where you could have used yourself, or the role that you fill today.
That moment, where you realized that you needed help in your field, is your origin story.
Within that moment, you’re going to find out what it is that drives you.
That’s where you’re going to find your importance.
It is those moments that define our passion for our business, services and products.
Once you understand the force that drives you, or the motivation behind your decision, look at your mission as a whole.
- When you are successful in your business model, what impact does that have on your customers?
- What impact are you having on the families of your customers?
- What impact are you having on the businesses that you’re involved in?
Answering these questions will help you understand where your passion is in your business. There’s always more to our story than just the money, so we’re looking for that thing that drives you to get up every morning. It’s the thing that makes you feel you’re making a difference… because you are.
When you understand both your passion and your purpose, it becomes easier for you to value the importance of your expertise. This way, you can stop living in a world where you are “just” an entrepreneur, and embrace the reality that what you do has a positive impact on the people that you work with on a daily basis.
When you understand your role as an expert, and the impact you have on others, you begin to understand your worth.
When you value the work you do, and it’s impact on others, you shift to running a profitable business.
And that’s when you’re going to begin to run a profitable business; when you value yourself and the work that you do.
You’re a worthwhile expert, and it’s time everyone knew it.