5 Ways to Connect With Your Customers
Creating a connection between yourself and your clientele is imperative in the marketplace today. The landscape of business has changed drastically from what it once was, and now the way that you create sales has a lot to do with the way that you connect with your clients. When making connections, consider these important aspects of your strategy.
People are creatures of habit. We all like to know what to expect and when to expect it. This goes for both products and services. If you are consistent in your message, your focus and your delivery of service, this is going to strengthen your clients’ faith in you and lead to success.
Your consistency shouldn’t stop there; when a business owner consistently answers emails, engages with clients and fans online, and attends local events, that business owner consistently shows that they can be relied upon. This creates a culture of trust.
2. Be Present
Everything that we do should be deliberate in business. Don’t expect to engage your clientele by accident. Rather, spend the time and energy that it takes to draft up truly compelling conversation starters, and get your clientele talking. This means creating deliberate social media posts that are going to get your readers chatting with you and with one another. This means making appearances at trade shows and placing followup phone calls.
Going the extra mile to be present will encourage personal relationship growth between you and the people that you do business with, and that personal relationship is what is going to set you apart from your competitors.
3. Value first
Clients come to you for your expertise in your field. When you are able to deliver what they’re looking for on a regular basis, this fosters their belief in you as a business owner and an expert. This kind of exchange comes from value; valuing ourselves and valuing our clientele. Take the time to check in on your social media channels, are you encouraging your audience to reach out with questions? If you answer your clients and potential clients on a regular basis, it’s your way of showing that you are ready and willing to be there for your customers with your expertise at a moments notice. When you value your expertise and your clients needs, that is going to shine through in your every business move.
One of the most important part of making connections with your clientele is setting your intention. This means understanding your own passion and purpose within your entrepreneurial journey. You started this business because you saw a need, and your intention is to fill the gap and offer the services that make other people’s lives easier. Everything that you do should be based in this intention, allowing you to approach each client as an individual as you find out their struggles and search for solutions.
One of the more common business mistakes that I see when it comes to social media and client relations is the sending of tweets or Facebook posts without authentic engagement or feedback. Sending information out on your platforms is a great tool, but it will backfire if you don’t encourage conversation thereafter. Social media is only useful when it’s social! If you spend an hour a week scheduling your content, only to walk away and ignore your social outreach until next week, guess what… you’re not going to encourage your audience to engage and get to know you because you’re not giving them the chance. This is a way of training people to regard you as an inauthentic social media robot.
That’s not ideal.
It’s not always just about spouting off what you know.
If, instead, you take the time to engage on your social media channels, you’re encouraging your audience to reach out with questions. It’s important to realize that running a business is about much more than just what you know; it’s about creating lasting connections and pleasing people.
When you focus on these five aspects of personal connections, you set yourself up for so much more than just increased sales and engagement. You allow your clientele to flourish through their involvement with you, and find solutions to the things that are holding them back in their own journey.