Implement A Systems Framework to Grow Your Business
- a set of connected things or parts forming a complex whole, in particular.
It may seem, especially when your business is small, that defining and creating systems in your business is a waste of time. You’re the only one doing the work, or you have a partner or a very small team that work together well and you don’t feel like you need to complicate that.
Part of my mission is to save you time, money, and heartache down the road. There will likely come a day when you want to delegate, spin off some of your responsibilities into a new position, or maybe even sell your company. If you have a documented system in place, any of those situations will be made infinitely easier.
What kind of systems should you be documenting? That depends on your business. Maybe it’s a content generation system, a sales system, a marketing system, or a human resources system. The easiest place to start is with the actions you do daily. Once you have these things documented, it becomes “your way” and a part of your brand.
In his book Traction:Get A Grip On Your Business, author and business coach Gino Wickman recommends focusing on the systems that you use 80% of the time. Don’t waste time documenting things you don’t do often, and don’t get caught up in minutiae.
This can improve your bottom line even before you need to use them for new people. If you have a way you do your sales, then every time you aren’t reinventing the wheel. It becomes a habit and second nature, making you faster and more efficient in each of those systems. This will give you more time to Shake Your MoneymakerTM .
Here’s an example of my content sharing system.
Blog post goes live. Pin image to Pinterest. Share on Twitter. Share on Facebook. Share on LinkedIn. Put it onto editorial calendar to share in a few months time. Simple, right? Check, Check, Check… But once I hit publish, I can pass the sharing onto my social media manager – and she has a system or routine to go through.
So my challenge for you is to start putting some of these systems into place. What systems are present in your business? Which do you need to examine and clarify?