Finding success in business is about a lot more than high prices and big profits. Of course, driving sales is an important aspect of your business, but let’s be honest; every business is alive in order to solve a problem and make life easier for your clients.
From an entrepreneurial standpoint, you’re in field that you love with the intention of helping people, and when you’re managing a profitable company, you are able to lend a hand to more people than you would be if you were struggling to make ends meet.
Do you struggle with the idea of being an expert in your field?
The expertise that you have is valuable; it’s what draws people to your services over the services of others. If you can solve someone’s problem or make their lives easier with your products and services, you’re already an expert. Stop hiding your knowledge! You have useful experience that sets you apart from others and it’s important that you use that to your advantage in business.
Keep in mind that people are seeking your services for a reason; if your clients didn’t need you, they wouldn’t be contacting you. That doesn’t mean that you have to be the top in your industry or the absolute best in your field, it just means that you have to stop selling yourself short and let your expertise establish your credibility in the marketplace.
One of the best places to establish your expertise in your field is through social media.
Unlike marketing a decade ago, social media allows you to really create the impression that you want future clientele to get before they even hire you. Social media isn’t a golden ticket to sales, however. You need to use it to create conversations and impressions that are going to positively impact your reputation while showcasing your knowledge and expertise.
Social media offers such a unique and wonderful opportunity to be personable and credible, a decision to opt out is really a decision to avoid establishing credibility. Social media is an excellent way to show your clients your personality while also showcasing your passion and expertise in your chosen field.
When you are knowledgable and passionate in your work it’s going to shine through and attract more business. You don’t have to spread yourself thin, but you do need to show consistency in your platforms, whatever they are.
This means sharing your personal life while also sharing your business experience. In all things, value yourself and your knowledge. Post with a purpose, and focus on the networks where you know your clientele reside.
People purchase things from those they know. When you create a personal connection with your potential clients, you’re going to be the first person that they buy from when the time comes.
Take the time to teach, more than just reach. Consider running an online course or training guide. This is a great way to establish yourself as a credible expert while also making those connections that are going to drive sales and
In the end, success is never accidental. It requires strategy, and strategy starts with understanding. If you’ve done your marketing correctly, you’re going to find your clientele amplifying your message because they know your products, love your services and believe in you as a business owner. That’s the ideal when creating a credible platform.
Question: How do YOU establish credibility in the marketplace? What has been your most successful tactic?