I love speaking. I love facilitation. I love educating. I love helping others.
When Sara Vartanian, Founder of the Toronto Mompreneurs Group asked me to speak at her launch, the answer was a resounding YES! Why?
Because I got to delve into my passion and do what I love with a group of women I truly believe in. It was a no brainer.
Sara had read my post about How To Bring The Fun Back Into Your Business and she thought it would be perfect topic for her women. I talked about the four pillars on which to focus when your business is no longer fun.
We evolve, we change, our schedules change, our priorities change. The thing is, our businesses often stay the same. So when our priorities and our business are out of alignment – that is a recipe for disaster. It’s important to sit down every quarter (or more often!) and list your priorities. Summer time, the priorities often shift to spending more time with kids. During the school year, priorities may have more of a financial spin.
If your priorities are out of alignment with you, your family or your business – it will no longer be fun.
We bring a specific skill base to our business and get paid for it. As business grows, we often outgrow our skills base, or no longer have time to do time consuming tasks that are not direct revenue generators. We don’t know what we don’t know.
As business grows a there needs to be a shift in mindset from doer to manager. This is a shift many entrepreneurs resist – it costs money to outsource and you have to give up control over various aspects of your work. You simply cannot do it all. As a business owner – your focus needs to be on those tasks that earn revenue – outsource where you don’t excel.
3. Vision/ Mission
Vision – the What of your business.
Mission – the Why of your business.
This is the beginning of your business plan. I know that I harp about a plan – but it’s the base for maintaining focus and a clear direction – otherwise you’ll be all over the map, with no direction, being pulled in every which way and getting sidetracked by everything shiny and you will struggle to prosper. Phewf. That is a serious run on sentence. But that’s the reality – knowing your vision and mission will help you build your objectives, strategies and action items for growing and building your business properly. Ignore the shiny stuff – leave that to the copycats.
At our MomBizRetreats, we help participants create a time map to help understand the amount of time they actually have time to work, and to structure that time to ensure it is productive and it pays off. You need to understand your time, implement boundaries around work, and work when you are the most productive. Otherwise, you will continually be in a state of stress and tensions trying to do a billion things at once. Don’t. It ain’t worth it.
So a huge thank you to the Toronto Mompreneurs Group, and Sara for having me. It was such a lovely and ambitious group of women with really cool businesses. I look forward to connecting with you again – and I hope these 4 pillars will help you love your business.