Can we talk about summer a little bit?
I’ve been listening to you bracing yourselves for the zero-revenue months that we call summer.
Well, what if you thought differently?
Sometimes when we tell ourselves a story, like “Oh, I’m not going to sell anything during the summer”, we work really hard to prove ourselves right.
Summer becomes low to no revenue months when we stop marketing and making offers and buying our own Nobody Buys In Summer Story.Click to tweet
We stop marketing, and we stop making offers, because of course no one’s going to buy. Well, if you believe that no one’s going to buy and you don’t make an offer, then you’re absolutely right—nobody’s going to buy.
Watch what you can do to change the Nobody Buys In Summer Story.
I challenge you this week to go and put something out that people are going to need and want and change the story about whether they’re going to buy or not over the summer. Prove yourself wrong.
Leave a comment with your strategy to survive the summer months and ensure you have some consistent revenue coming into your business.