I’ve had many failures in my business – the most glaring ones were around failed online launches. I have about a dozen different programs that I have recorded and that I leverage and use in different ways, shapes, or forms. What you may not know, or what you might not remember, is that I actually have had three launches before my previous one of Electrify, which went very well, by the way. But the previous three were really, by all accounts, a massive failure. They didn’t result in the kind of conversion that I was looking for, and I didn’t earn back the investment that I had made in them. And so I stopped doing online launches, because it just felt inauthentic, and it didn’t feel like who I am.
So why am I telling you this? Because I took the failures and turned them into a success.
I invested in two places.
- I hired a superb copywriter to help shift my very transactional online voice to one that is emotionally driven and my true self shows through.
- I enrolled in a a course with Stu McLaren called The Tribe Course. It was a big investment, and it was a big risk. Watch to see how I made the investment to turn the failures into successes.
If you want to talk about if The Tribe Course is right for you, just send me a message. I’d love to talk to you about it.
When you enroll in the The Tribe Course, I will gift you two private calls with me. We will talk through the content and brainstorm ways to apply it to your business. We will focus on turning your investment into a profit.
Great article Shelagh. Love your authenticity. Our stories and experiences are similar.