If thinking about making consistent content to put out there for visibility and credibility makes you feel like this…
then you need to watch this video.
Let’s remove the chaos and overwhelm from creating consistent content so that your marketing is a powerful tool for building your business.
Step 1: Clarify the end goal of your marketing strategy
Your marketing strategy will have 1 of 3 goals.
- generate more leads in your business.
- convert those leads into buyers
- sell to your current clients
The content you put out needs to have a consistent end goal that you’re measuring to see whether it’s being effective or not.
Step 2 : Have a process.
There is a repeatable process that happens in order to get content out.
No matter what video it is or no matter when the video goes out, that same process is going to happen each and every time. And you’ll notice that I have removed myself as being the bottleneck to getting the content out. I am really good at creating content. I can lift my arm and content comes out. I lift two arms and I can develop of course I love creating content. I’m a born teacher. What I’m not good at is all the fiddly pieces that have to happen in order to get it out there so that you, my amazing women, can consume it. So create a process that is repeatable. And if you become the bottleneck, allow someone else to help you and support you because it’s more important that your content’s out there because that’s where your sales are going to increase.
Step 3: Create content that fits you.
For me to sit down and write a blog post – I would rather do anything else. I would rather clean my kitchen. You know that it’s not going to happen.
Some of you are more auditory, so create that content through a podcast or some other modality. If you are a writer, then leverage your writing skills. Whatever it is, work to your strengths in order to get your content out.
Wherever you shine, play in that arena so that you show up powerfully and you can do the work that you were meant to do in this world.
If you’d like to learn more, download the cheat sheet below. It’s designed to help you increase the visibility and credibility that you need by removing the chaos and overwhelm.