If you haven’t audited your own customer experience in the last couple months, then I suggest you watch this video, so that you can create a process of unbelievable customer service.
Your brand is more than your colours, logos, and the words you use. Your brand is also how you make people feel.
My challenge to you today: have a mystery shopper go through your sales and enrolment process so they can experience what being your customer is like.
We’re looking for how you make them feel at every touch point in your business. People buy based on emotion and we want to make sure your business is making people feel the way you want them to feel when they interact with your brand.
Here’s your two-step secret weapon behind customer service in your business
Step One: Identify what emotion you want people to feel when they come across your brand.
Step Two: Find a friend who will be honest with you and ask how they feel every time they are touched by your business.
Go back through your customer service processes. Audit each and every step and create that consistent emotion through everything.
These are the kinds of topics we talk about in my inner circle. Come and join other entrepreneurs just like you who want to build a solid, powerful brand.