With a changing work environment, new skillsets and the need to outsource are increasing in demand. You may find yourself in possession of skills and gifts that others need – so you decide to freelance part-time. At what point do we decide whether this should remain a part-time gig or transform it into a full-time career? In this episode, we speak with Tasha Booth, podcaster, mentor and CEO of The Launch Guild, about her journey from creating a part-side side-hustle to evolving it into a 7-figure business.
If there is a demand, deliver
The Launch Guild was created by accident. Tasha started off as a blogger focusing on frugal and healthy living, joining various Facebook groups where she saw a demand for a Virtual Assistant (VA) and an Online Business Manager (OBM). She looked into what exactly a VA and an OBM was and found that its roles matched the skills and services she was learning about. With student loans and credit card debt, Tasha decided to freelance during the weekends and evenings. After just one month of working part-time for her side-gig, she made more money than her full-time director-level job.
Building the Launch Guild
After looking at her income and speaking with her husband, Tasha realized that this wasn’t just a part-time gig and began to see more opportunity within it. She then deep-dived into her business full-time – going from a solopreneur to creating an agency-model business. From a VA or OBM to the CEO of Launch Guild, Tasha evolved her part-time passion into a full-time career.
She then started a podcast called “How She Did That” where she offers coaching and built more credibility around her position in the VA community. Today, Tasha offers a six-month coaching program and passive products to help VAs and OBMs grow their business.
Hire a helping hand
Hiring is scary but is necessary for growth.
Before you hire, start with your budget. With so many VAs available, you’re bound to find one that works within your budget. Figure out how much you’re able to spend and look for a VA or OBM that offers you the most of what you want. The Launch Guild offers small, medium and large packages that offer different levels of services based on your needs and your budget. This way, you can start off with a basic plan and grow into the bigger packages when you’re able to afford it and will need more services.
In the early days of the Launch Guild, Tasha had a lot of Pinterest clients – so naturally, she hired a second Pinterest manager. But Tasha recommends hiring someone to manage her and help her through the process of growing. Hiring someone to assist with onboarding, inbox management, social media, marketing and other backend pieces for managing a business can give you more space to create systems to operate efficiently. Think about what you hate doing and what takes you a long time to complete – what tasks would give you more space and time if someone else were to do this for you? Then, hire a helping hand.
Is it possible for my side-gig to turn into a seven-figure career?
Tasha’s coach asked her if she knew anyone who has a seven-figure business and she did. Turning your business into a seven-figure career is possible – you just need to ask yourself, “why not me?” Get into the mindset that you can achieve that level of success if you keep working hard. Think about your role – employee and strategic partner to yourself, to your clients and CEO to your business. When you show up as a CEO and an employee, your approach to everything changes.
Tasha recommends finding a business coach who can keep you accountable and remind you of the impact you have on your clients. It is beneficial to have someone guide you towards better business solutions so that you can continue providing your clients with value. Take it from Tasha, impact leads to increased revenue.
Big lessons to learn
Tasha’s biggest lesson that she learned over the years is that not every client is a perfect fit for you. Sometimes you need to say no and recognize that it’s okay to say no. She also warns that as much as we want to give everything we can to our clients, we simply cannot do everything. Figure out what your expertise covers and what it doesn’t. Everything you aren’t an expert in or don’t love doing – you can possibly outsource to someone else who is. It is better to be excellent in a few things than to be a generalist at everything.
Resources From This Episode
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