Wondering what golf balls have to do with motivating your buyers?
I had to go buy new golf balls because I managed to lose absolutely every single one that we had in our bags, because I am just that good!
Now I am terrible golfer, so it’s not like if I buy a certain kind of ball it’s going to make my game any better.
I ended up buying a set of pink balls… not because they were pink, not because they were going to make me a better player, but because of the symbol the balls had on it. I bought it because a portion of every single sale went towards breast cancer research and it made me feel really, really good to buy balls that would also help someone else.
I paid a little bit extra for them, but it didn’t matter because it felt so good. My logic overruled the dollars and it justified my emotions of “Wow, if I buy these golf balls, I’m actually going to give back and giving feels good“.
Another example of this was when I introduced the Get One Give One campaign during my Kickstarter for Productive. It was the tipping point for many who loved the concept that by purchasing their planner, one would be donated to an aspiring woman entrepreneur who needs a leg-up. It felt good to give to others and motivated people to buy.
One thing I have been doing with my clients over the last couple weeks is to reflect on their sales process and find out what motivates their prospects to buy.
I’m going to put that challenge out to you as well.
What motivates someone to buy from you?
Leave a comment below with your motivations for your buyers – if you don’t have any yet – what could you promote?